Hilton has released details of a new long-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market. Initially launching in the U.S. under the working title Project H3, the idea is to offer a lower midscale, extended-stay solution for business and working travellers, that provides a reliable and consistent foundation allowing guests to make the most out of every day.
Hilton says it has created a hotel product for a vastly underserved group of travellers looking for apartment-style accommodations for 20 nights or more, built with the staying power of Hilton’s award-winning hospitality.
“Project H3 is perfectly positioned to serve the unique needs of the long-stay traveller, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day,” said Chris Nassetta, president and CEO, of Hilton. “We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton.”
Hilton’s research shows that long-stay travellers, including travelling nurses, military personnel, and those experiencing workforce relocations, value the simple things in life, placing quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.
This new extended-stay brand will appeal to the long-stay traveller through signature elements including: