NH Hotel Group redefines the customer experience and enhances safety in its hotels with the launch of Feel Safe at NH

NH Hotel Group redefines the customer experience and enhances safety in its hotels with the launch of Feel Safe at NH

NH Hotel Group, one of the leading urban hotel companies in Europe and America, has launched a new set of measures to address the current health crisis.  Feel Safe at NH is designed to preserve the safety of travellers and employees, through various initiatives and adaptation of nearly 700 operating standards, completely redesigning the customer journey. Endorsed by experts, these measures will be implemented in each of the Group’s 364 properties. Feel Safe at NH follows a comprehensive review of all the Company’s operations and concentrates all the initiatives under 10 lines of action, in response to the needs of travellers in the new social reality brought about by COVID19. From cleaning and sanitisation processes, to new digital solutions, processes and protocols for restaurant management, social distancing policies, and control of air and water purification, the measures will allow the Company’s hotels to reopen with maximum safety assurances for customers and employees.   

The Company has reviewed all its procedures and made nearly 700 adaptations to its operating standards, which will be progressively implemented in its 364 hotels to preserve the health and safety of travellers and employees worldwide

Grouped under 10 main lines of action and endorsed by specialists in different fields, the measures encompass the digitalisation of hotel services, the adaptation of sanitation processes, the incorporation of social distancing policies into the operations and the use of personal protection elements, among others

The recently announced collaboration agreement with SGS, a world leader in inspection, analysis and certification, will allow the monitoring of the implemented measures and assessments to verify that the Group’s hotels are clean and safe environments

NH Hotel Group implements contingency plans, strengthens its liquidity up to €675 million and prepares for a progressive reopening with maximum health guarantees

NH Hotel Group implements contingency plans, strengthens its liquidity up to €675 million and prepares for a progressive reopening with maximum health guarantees.

The uncertainty generated by COVID-19 at the beginning of the year accelerated the implementation of strict contingency plans to minimize operating expenses through temporary adjustments of personnel, reduction of supply costs, suspension of investments in marketing and renegotiation of rents

In addition, NH Hotel Group has activated various measures aimed at preserving and strengthening its liquidity to meet operational needs in the coming months, most notably the reduction of investment in hotel maintenance and repositioning, the drawdown of credit lines, the cancellation of the proposed dividend from 2019 profits and the signing in May of a syndicated loan of €225 million with maturity in 2023. As a result, the Group has a liquidity of over €675 million

Since the beginning of May, the Group has reopened its sales channels and reservation systems, and plans a progressive reopening of hotels in the main cities, initially concentrating the demand of each destination in those establishments that allow the optimisation of resources and profitability

The Company has completely redesigned the customer experience to ensure that safety and social distancing requirements are met at its facilities and is collaborating with SGS in the implementation of a protocol of measures and assessments that will allow the reopening of hotels with maximum guarantees of hygiene and disinfection