Radisson Hotel Group is proud to announce it has signed a Master Franchise Agreement with Atlantica Hotels in Brazil. The two companies have held a longstanding relationship for nearly 20 years. Atlantica Hotels was previously a licensee for Radisson Hotel Group’s brands in Brazil, including Radisson Blu, Radisson RED, Radisson and Park Inn by Radisson. The Master Franchise Agreement will cover all seven of Radisson Hotel Group’s brands. The signing of this agreement will extend this relationship for another 20 years while growing Radisson Hotel Group’s presence throughout the country.
“After 20 years supporting the growth of our brands in Brazil, I am thrilled we have the opportunity to extend our relationship with Eduardo and his fantastic team at Atlantica Hotels,” said Jim Alderman, chief executive officer, Americas, Radisson Hotel Group. “Atlantica Hotels has brought our brands to life in vibrant cities throughout Brazil, playing a key role in our strategic growth plan for Latin America. We are excited for what’s to come as we continue our expansion and prepare to open three beautiful new hotels in gorgeous locations.”