Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. All Elegant properties have been selected to embody the five elements of the Elegant brand – Hospitality, Authenticity, Inclusivity, Innovation, and Sustainability – echoing the demands of today’s luxury travellers.
Elegant will take a dynamic approach to luxury distribution combining bespoke personalised service and global consumer and trade marketing. The group will operate on a commercial model biased toward results rather than high fixed fees to ensure a quantifiable return.
As part of an elite community of hoteliers, Elegant member hotels will have access to an array of benefits that equip them to thrive in the global competitive landscape utilising the latest technology to adapt to target demographic buying behaviour.
Catt McLeod, Vice President Brand Development, Elegant Hotel Collection said: “We are thrilled to be launching the Elegant Hotel Collection and raising the profile of these exceptional hotels.
Founding members of Elegant Hotel Collection include some of the most highly awarded and regarded properties, featuring: Home House, London; Rosselli AX Privilege, Malta; the Exclusive Collection (Pennyhill Park, South Lodge, Lainston House, The Manor House, Royal Berkshire and Fanhams Hall), Sunborn Hotel Gibraltar; Paresa Resort Phuket, Thailand; La Sultana Oualidia, Morocco; Cresta Palace Hotel, St Moritz; and Stapleford Park