As many parts of the world begin to reopen and travellers think about heading out on summer escapes, Sofitel is paying homage to its roots by inviting passionate music lovers worldwide to celebrate Fête de la Musique through exclusive activations and a dedicated social media campaign throughout the week of June 21, 2020.
Much like Sofitel, a renowned global ambassador of French style and art-de-vivre, the all-day global music festival Fête de la Musique encourages participants to let loose, awaken the senses and indulge in the unexpected, through a celebration of all genres of music honoring the libertarian spirit of French street fêtes. Sofitel invites music lovers to ‘Live The French Way’ by participating in Fête de la Musique activations across the globe, either on location at a Sofitel property or digitally through the brand’s Sofitel Sounds playlists.