2023 Brits Travel Trends Revealed: Road Trips, Culture, Wellbeing and Technology

Nearly a quarter (23%) of Brits say they will be making mostly road trips next year, while wellness (46%) and connecting to local cultures (50%) are the most important aspects of travel as they look to 2023

67% are also looking to technology to make travelling in 2023 seamless, with one in five (21%) wanting to use technology within their hotel stay, such as digital room keys and mobile check-in services

Research also reveals that there is likely to be a travel surge – as 59% of the nation are looking to travel more next year compared to 2022 

The new research comes as Hilton releases its 2023 Trends Report, a global study unpacking how traveller needs and interests are changing – with key themes uncovered as prioritising wellbeing, learning about local cultures, and using technology to create seamless stays

                       If 2022 was the year of the changed traveller, 2023 is set to be the year of the evolved traveller, as Hilton releases its latest global Trends Report: The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience, A Report from Hilton, today. 

New research from Hilton shows that Brits are looking to immerse themselves in local culture, prioritise personal wellness, take to the road, and become more tech-focused as they travel next year.

2023 is set to be the year of invigorated travel – with travel at top of mind for over half of Brits (59%) who are set to travel more in the next year compared to 2022.

Staycations Are Here To Stay

The pandemic prompted the re-emergence of staycations and is no surprise that this trend will continue, with one-fifth (23%) looking to explore the best of Britain through road trips in 2023.  

With so much to explore, from the Cornish coast to the Scottish Highlands, holidaymakers will be spoilt for choice as they look forward to next year. 

Culture Vulture

Keeping it local is even a trend for those looking to venture further afield, with nearly a third of Brits (29%) stating that immersing themselves in the local culture is a top priority when on holiday. 

Nearly a quarter (23%) even states that being able to support the local community and culture is what they will consider the most when it comes to travelling in 2023. 

Holiday Self-Care

A focus on health and wellness is often high on new year’s resolutions lists, and this is a top trend for travel, too – as over half of Brits (54%) see travel as a key part of their wellness routine – with a third of Brits looking for travel experiences that allow them to escape the stress of everyday life (32%).

The importance of wellness even plays into the type of accommodation they pick, with Brits selecting holidays based on addressing mental (31%) and physical (32%) wellness, having healthy options to eat and drink (40%), access to fitness activities or facilities (44%) and unique spa treatments (19%).

With this trend in mind, travel experts at Hilton are predicting to see an increase in holidays to more remote and secluded locations such as Legacy Hotel Cascais, Curio Collection by Hilton, which is nearby Portugal’s capital Lisbon; Hilton Garden Inn Da Nang in central Vietnam; and Hilton Skanes Monastir Beach Resort, on Tunisia’s central coast.

Smart Tech for Smooth Travel

Hilton anticipates tech will become an integral part of travel – with 67% of Brits caring most about ease and technology where travel is concerned, and one in five (21%) wanting technology to be used throughout a hotel stay to ensure a seamless stay.

For a frictionless travel experience, Hilton’s Digital Key allows travellers to bypass the front desk and go straight to their rooms. Additionally, enhanced booking options like Confirmed Connecting Rooms by Hilton allows families and friends to reserve adjoining rooms when booking online.

Rise of Bleisure Trips

The nation is set to see a rise in ‘Bleisure’ trips – where Brits will blend work and travel needs to maximise on time and experiences. 

Work environments are being seen in a new light – the traditional office is becoming a thing of the past, as one in 10 plan to work remotely while travelling in 2023 (10%).  

“In 2022, motivated travellers sought out new experiences around the world and reconnected with the people and places they love,” said Chris Nassetta, president and chief executive officer, Hilton. "The 2023 Trends Report showcases travellers’ evolving preferences and how eager and optimistic they are about their future adventures. Our Hilton team members are ready to welcome them and create a great stay experience at our more than 7,000 properties worldwide.”

Stories.Hilton.com/2023Trends

Methodology 

Consumer research conducted by Material with 1,002 UK adults. The survey took place between August 23 - 30, 2022, on behalf of Hilton. 

Both qualitative and quantitative methods were used to determine the emerging trends detailed in this report. Hilton conducted stakeholder interviews across the organization to gain perspectives on what travel looks like today and determine what is top of mind going into 2023. Business Divisions included: Business Travel/Events, Food & Beverage, Wellness, Sustainability, Design, Digital Innovation, Workplace Culture. In addition, Hilton commissioned an online omnibus survey with Material, fielded in August 2022 among general population consumers 18+ years of age in several markets with questions targeting behaviour related to travel. Specifically, the survey was fielded to: n=1,002 in Australia, n=1,002 in China, n=1,002 in Germany, n=1,002 in Japan, n=1,002 in Mexico, n=1,002 in the U.K. and n=1,018 in the U.S. Additionally, a Hilton Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. Adult Travelers, between August 23rd and August 30th, 2022, using an email invitation and an online survey. This data has been weighted to ensure an accurate representation of U.S. travellers. “Travelers” are defined as those who took a trip in the past 24 months that required an overnight stay.

Don't forget to visit our sister site Air101.co.uk to find out about all things aviation.

Marriott’s Bali Nusa Dua Terrace Opens

Marriott Vacation Club — a global industry leader in Vacation Ownership and brand of Marriott Vacations Worldwide has officially opened Marriott’s Bali Nusa Dua Terrace. The brand’s second vacation ownership property in Bali is perched in the hills of the island’s southernmost region, roughly 20 minutes away from the airport and near the area’s most popular beaches and cultural sites.

“We had long ago set our sights on making Bali a destination available to both our owners and guests, and we are excited to be opening our second property here. Last year, Tripadvisor named Bali the most popular global destination, which is no surprise as it is known around the world for its pristine white sand beaches and vibrant culture, all enhanced by the warmth of Balinese locals,” says John Geller, President of Marriott Vacations Worldwide. “We know travellers are looking for more flexibility and independence on how they spend their vacation, and by expanding our Vacation Club portfolio, we have deepened our footprint in the Asia-Pacific region, and we’re making bucket-list destinations like Bali more approachable.”

The Resort

Tucked away in the tranquil community of Nusa Dua, Marriott’s Bali Nusa Dua Terrace combines the best of vacation ownership and a lifestyle resort experience. The resort features 88 units offering one-, two-, and three-bedroom luxury apartments designed to feel like a private residence with a spacious living area, fully equipped kitchen, separate bedroom suite with a spa-like bathroom, and outdoor terrace with a private plunge pool. Each apartment’s interior features artfully blended rich hues and intricate wood carvings as well as pillows, throws, and other décor with colourful patterns, gold accents, and diverse textures to reflect the joy and spirit of local Balinese culture – specifically, the annual Galungan Celebration, which is one of the island’s most important traditions. Apartment amenities include a refrigerator, microwave, dishwasher, and in-unit washer and dryer, with baby/toddler items such as cribs and highchairs available upon request.

“Whether visiting for a family vacation, romantic getaway, or to work remotely from a dream destination, our owners and guests can curate their own version of paradise thanks to the premium travel experience our apartments provide,” says Novi Murad, general manager of Marriott’s Bali Nusa Dua Terrace. “The co-located Renaissance Bali Nusa Dua Resort provides authentic Balinese wellness experiences, all-day dining, and hands-on activities inspired by the region. Once owners and guests get a feel for the Marriott Vacation Club experience, they can also visit our new sales gallery on property where they can learn about the benefits of vacation ownership with Marriott Vacation Club.”

Owners and guests of Marriott’s Bali Nusa Dua Terrace have full access to the shared amenities at the co-located Renaissance Bali Nusa Dua Resort. The 5-star hotel currently features:

Hotel group Scandic has opened the doors to its fifth hotel in Germany, Scandic München Macherei.

Hotel group Scandic has opened the doors to its fifth hotel in Germany, Scandic München Macherei.



Scandinavian chic meets Bavarian hospitality

The hotel, which has 234 rooms, is attractively located in Munich’s lively “Die Macherei” quarter in the Berg am Laim district. With its modern tile and brick facade and Nordic-inspired interior, the new hotel will offer global travellers unique hotel experiences.


- Die Macherei is a district for movers and shakers – a creative place where ideas are brought to life. Munich is also an important strategic location for us, so it’s exciting to be opening Scandic’s first hotel in the city. We’re continuing our growth strategy of expanding in Germany’s largest cities. Scandic München Macherei complements our German portfolio at a time when leisure and business travellers have returned in large numbers to our hotels, says Michel Schutzbach, Head of Europe at Scandic Hotels.



The hotel features airy living room-style lounges and spacious co-working areas. Conventional conference rooms have also been replaced by two private rooms that are ideal for shorter meetings. With its international yet Scandinavian-Bavarian feel, the hotel restaurant, Zieglerei, will be a modern meeting place for hotel guests and locals alike.





- I’m very much looking forward to bringing a new type of hotel experience to Munich. We’ve placed great emphasis on creating a sense of community here at Scandic München Macherei and in addition to chic and comfortable hotel rooms, we offer spacious lounge areas for relaxing, coworking, socializing and for private events and seasonal usage, a rooftop terrace with a stunning view of the Alps. Together with my outstanding team, we’re ready to welcome guests to enjoy truly great hotel experiences, says Carina Antic, General Manager at Scandic München Macherei.


The building will also be certified according to LEED (Leadership in Energy and Environmental Design), an international sustainability assessment system, meeting the requirements for LEED Gold. The purpose of the certification is to provide an independent environmental assessment of the building for guests, society and other stakeholders. The certification system assesses several important sustainability aspects, such as biodiversity, water conservation, energy and resource efficiency as well as the ability of indoor spaces to provide good daylight, air and sound environments.


As at all Scandic hotels, sustainability is a central part of Scandic München Macherei. The hotel is aimed to be ecolabeled according to the Nordic Swan Ecolabel’s tough new criteria when the ecolabel is introduced in Germany. Ecolabeled products, chemicals and 100 percent renewable electricity, the absence of single-use disposables, reduced water consumption, a climate-friendly menu and reduced food waste forms the basis for certification. The hotel is also located near mobility-sharing facilities, excellent public transportation options and e-charging stations located in the public underground garage.




Scandic München Macherei is Scandic’s fifth hotel in Germany and the ninth hotel that the company has opened in 2022. The hotel will strengthen Scandic’s presence on the German hotel market and following the opening, the company will operate a total of 1,645 rooms in the country.


Facts about Scandic München Macherei


234 rooms
24 accessible rooms
Zieglerei restaurant and bar, seating for 152
Private meeting rooms, maximum capacity 20 (10 persons each room)
Coworking Lounge
Gym
Architect, interior: Koncept
Architect, exterior: HWKN New York
Property owner: Bayerische Versorgungskammer / Universal Investments
Construction: Art Invest / Accumulata
Construction years: 2019 – 2022

Second Selina hotel opens in Mexico....

Located in Tulum's downtown area, this new destination is perfect for travellers searching for a tropical getaway or a new place to call home.....

-Selina, the fast-growing lifestyle and experiential hospitality company targeting millennial and Gen Z travellers, announced it officially opened its newest location in downtown Tulum last week on October 3rd. The hotel — the second for the brand in the Tulum area -- is perfect for today's digital nomad and the modern traveller. Selina Tulum Downtown offers guests alternative ways to stay, play and work by combining beautifully designed accommodations with coworking, recreation, wellness, and unique local experiences.

This new Quintana Roo getaway provides digital nomads with an ideal option to live a unique lifestyle in the center of one of Mexico's top beach destinations. Perfect for travellers looking for a quick vacation or a new home base for remote working, the hotel offers a collection of private room options allowing guests to personalize their stay based on their budget. Unlike its counterpart in Tulum's resort area, this new space is defined as an experience focused on personal, physical, and mental well-being and exploring and appreciating the area's rich culture.

Selina Tulum Downtown marks the 12th Selina hotel in Mexico. The hotel will offer an onsite coworking facility, bookstore, gym, pool, spa, rooftop bar, and restaurant, opening in phases in the following months. It will also have the classic Selina hotel activities such as yoga, dance classes, surfing, and tours, as well as a shuttle service to and from Selina Tulum with its well-known beach club.

Don't forget to visit our sister site Air101.co.uk to find out about all things aviation.

Hyatt Centric Sector 17 Chandigarh has opened

The 144-room property is Hyatt's second hotel in the city, and the fourth Hyatt Centric hotel in India

The Hyatt Centric Sector 17 Chandigarh has opened in recent days the group confirmed. It should be noted that as a company and a brand, Hyatt has chosen to pull out of Ukraine but continues to operate in Russia and support the Russian authorities.

The Hyatt Centric Sector 17 Chandigarh plays homage to French architect Le Corbusier who designed the city along with Pierre Jeanneret, Jane Drew, and Maxwell Fry, and the hotel celebrates both Corbusier’s design philosophy and the vibrant and bold culture of Punjab.

Built for the adventurous spirit, Hyatt Centric Sector 17 Chandigarh connects guests with the vibrant action throughout Chandigarh, with the city's popular parks, cafes, shopping plazas and restaurants. “We are extremely pleased to introduce the Hyatt Centric brand to Punjab and Haryana with the opening of this hotel, and we look forward to delivering the brand’s exquisite hospitality and personalized service to local residents and visitors in the City Beautiful,” said Maulina Gupta, general manager, Hyatt Centric Sector 17 Chandigarh. “Hyatt Centric Sector 17 Chandigarh is an exciting addition to Hyatt’s portfolio of hotels and brands in India, with its contemporary décor and playful design.”

Hyatt Centric Sector 17 Chandigarh, ideally situated in the city’s commercial and shopping district, has 144 guest rooms with modern and contemporary decor. Both the outer façade and the interior design of the hotel reflect Le Corbusier's minimalistic style, interspersed with splashes of vibrant colour like the shades of yellow in the lobby and the red in the elevators. The décor is distinctive and includes various details such as the flute panelling on the walls which is inspired by French architecture, the contemporary bedside lamps adapted from inverted urns to the “Chandigarh chairs” which are placed around the property. There are 138 guestrooms and six suites in the hotel, perfect for families travelling together or business travellers on the go.