Building on the success of Hyatt’s global initiative in 2020, Hyatt hotels are teaming up with even more minority and female-owned businesses impacted by the COVID-19 pandemic to strengthen the communities in which they operate in.
Following the success of the 2020 community-driven initiative, which provides complimentary resources and exposure to select local businesses that have struggled during the pandemic, Hyatt Loves Local has evolved to further meet the current needs of Hyatt communities and guests, including collaborating with more minority-owned and female-owned businesses and delivering reimagined experiences inspired by the new travel landscape. In turn, Hyatt Loves Local connects those in need directly with Hyatt guests and locals through distinctly local offerings, including wellbeing, arts and entertainment, “voluntourism,” travelling with pets and culinary experiences.
Aligned with Hyatt’s Change Starts Here commitment to accelerate Hyatt’s longstanding diversity, equity and inclusion efforts, nearly half of the 100 participating hotels are teaming up with more than 65 minority-owned and female-owned businesses, two groups that have been disproportionately impacted by the pandemic. Participating hotels are also working with new businesses that were born out of the pandemic. For example, Hyatt Regency Mission Bay in San Diego is collaborating with Seaside Cinema to offer personalized, mobile outdoor movie experiences on the shores of Mission Bay. Seaside Cinema founders, Brian and Krystil Hofmann, were inspired to start the company as an alternative to movie theatres and indoor gatherings after Krystil lost her corporate job due to COVID-19.