All roads lead to Nashville: The nation’s fourth-largest hotel owner-operator welcomes NASCAR fans to its newly acquired properties..........

Tru and Home2 Suites by Hilton Near the Nashville Superspeedway

The ultimate pit-stop! MCR, the fourth-largest hotel owner-operator in the United States, has acquired the 167-room dual-branded Tru by Hilton Smyrna Nashville and Home2 Suites by Hilton Smyrna Nashville in Tennessee.

The hotels are located less than 10 miles from the Nashville Superspeedway, the internationally renowned motor racing complex with the oldest continually operating track in the United States. On Saturday, June 19, the track hosts the NASCAR Xfinity Series race, its first NASCAR event since 2011. And for the first time in 40 years, the NASCAR Cup Series comes to Middle Tennessee with the Ally 400 race on Sunday, June 20. (It’s Father’s Day weekend — hint, hint.)

The first Trademark Collection by Wyndham hotel in Belgium set to open.

Wyndham Hotels & Resorts celebrates the opening of Hotel Avenue Louise Brussels, its first Trademark Collection by Wyndham hotel in Belgium. The new property is situated in the heart of Brussels, close to many of the capital’s landmarks and attractions, making it the ideal destination for travellers looking to explore the history and culture of the city. 

Christian Michel, Vice President for Development Europe, Wyndham Hotels & Resorts said: “This new opening marks an exciting step in expanding our Trademark Collection by Wyndham portfolio in Europe and around the world. Our Trademark brand is an important part of our conversion strategy. It brings our powerful scale and world-class capabilities to independent hoteliers seeking the competitive advantage of a global hospitality company.”

Hotel Avenue Louise Brussels, Trademark Collection by Wyndham is situated in one of the city’s most popular areas, meters away from the trendy shopping district of Avenue Louise, and within walking distance of many iconic attractions including the historic Grand-Place, the Horta Museum, as well as the famous Manneken Pis statue. The local area offers guests bars, restaurants and traditional bistros, all within walking distance from the hotel.

Massive growth for Hyatt Hotels

The milestone debut of Alila Napa Valley demonstrates Hyatt’s ongoing commitment to growing with intent in places that matter most to travellers.

Hyatt Hotels Corporation announced the official opening of Hyatt’s 1,000th hotel worldwide, Alila Napa Valley in St. Helena, Calif. Founder Jay Pritzker purchased the first Hyatt hotel in 1957 with a new vision for hospitality, built around people. Since then, Hyatt’s purpose to care for people so they can be their best has driven groundbreaking hotel designs, the award-winning World of Hyatt guest loyalty program and strategic brand acquisitions. Today, this milestone reinforces Hyatt’s continued commitment to intentional growth in places that matter most to guests, members, customers, and owners.

Marking the expansion of Hyatt’s luxury lifestyle Alila brand portfolio with the brand’s second property in the Americas, Alila Napa Valley offers guests crafted luxury, innovative design, and bespoke experiences in one of the world’s most famous wine regions. The 68-room adults-only restorative retreat is surrounded by the pristine Home Vineyards of the Beringer Estate and features an outdoor pool overlooking adjacent vineyards and distant mountains, a seasonally driven restaurant and bar with a local, sustainable menu and Spa Alila and Fitness Center with transformative, customized treatments.

Pioneering new immersive lifestyle destination at the convergence of travel, fitness and wellbeing....... say hello to SIRO

Kerzner International, the owner of the iconic Atlantis Resort & Residences and ultra-luxury One&Only Resorts worldwide, continues to innovate with the introduction of a new hospitality experience, SIRO. Conceived with fitness and wellbeing at the core, SIRO will be an immersive lifestyle destination, blending the boundaries between hospitality, fitness, and wellness through a fresh perspective and energizing experiences. SIRO will create a collective global community of like-minded individuals who live a high-performance lifestyle passionate about driving achievement and living their fullest potential.

“We have always been pioneers, true disruptors within the hospitality space. We have built destinations through the personalities of our brands and understanding our guests’ journey, creating a meaningful legacy,” commented Philippe Zuber, Chief Executive Officer, Kerzner International. “We look forward to continuing the improvement of people’s lives with the introduction of SIRO. We recognize that holistic health is more important than ever, and the primary focus of SIRO will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment. As innovators, we are always looking to revolutionize the guest experience and anticipate travellers’ needs. We felt the time was right to introduce the SIRO concept to the world as we continue the strategic growth of the Company. We look forward to SIRO becoming part of key cities around the world.”

SIRO (pronounced Sigh-Row) represents the pillars of Strength, Inclusive, Reflection and Original:

Strength

to always be resilient and committed to become the best version of yourself

Inclusive

to always celebrate the diversity of people and their passions

Reflection

to always nurture harmony, balance, and wellbeing

Original

to always challenge convention and elevate experiences

Hilton to offer COVID-19 testing and screening options for event attendees

After booking a meeting or event at any U.S. property, planners gain access to third-party providers with COVID-19 tests and health screening options

Event planners continue to look to hospitality industry leaders for solutions that help simplify the complex task of organizing in-person or hybrid events in the current environment – particularly as it relates to COVID-19 testing and health screenings. Throughout the pandemic, Hilton has been listening and responding to the needs of its customers, and now the world’s most hospitable company is providing event planners with COVID-19 testing and health screening resources for their event attendees.

“As more customers book in-person meetings and events, there has been a steady increase in requests and questions around COVID-19 testing and screening options for event attendees,” said Frank Passanante, senior vice president, Hilton Worldwide Sales, Americas. “In response, we expanded the resources within our Hilton EventReady Playbook to include third-party providers that can deliver a seamless experience and offer preferential pricing to our event planners.”

Wyndham developments

Wyndham Hotels & Resorts the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries and territories – announced today the first groundbreaking of its new La Quinta and Hawthorn Suites dual-brand hotel concept in Pflugerville, Texas. This marks the first-ever pairing of these two flags under the same roof and enables owners to target both the business transient and extended-stay demand within any given market. The company has 36 La Quinta and Hawthorn dual-branded hotels in its development pipeline in markets such as San Antonio and El Paso, Texas; Yuma, Ariz.; Wichita, Kan.; Charlotte, N.C.

The property is slated to open in March 2022 with a combined 100 guestrooms – 30 of which will feature the recently updated Hawthorn room design that includes modern, well-equipped kitchens for extended-stay guests. This hotel will also feature the newly refreshed room design from La Quinta’s sought-after Del Sol prototype in 70 rooms.  This new dual-brand hotel concept is designed to streamline development and operational costs. The concept includes a shared lobby, spacious modern great room, fitness centre, bar, amenities, and back of the house all while appealing to the multiple types of travellers that have an affinity for these brands. The combination enhances Wyndham’s suite of offerings for developers by coupling its leading upper-midscale brand, La Quinta, with its benchmark, extended-stay Hawthorn Suites brand that reported a 44 percent year-over-year increase in domestic contract executions during 2020.

Massive global development for Hyatt Hotels

Intentional growth of The Unbound Collection by Hyatt, Destination by Hyatt and JdV by Hyatt brands demonstrates Hyatt’s commitment to expanding these brands to key global destinations

-Hyatt Hotels Corporation has announced the global growth of its independent collection brands, including recent openings and development plans through 2025 across The Unbound Collection by Hyatt, Destination by Hyatt and JdV by Hyatt brands. This growth reinforces Hyatt’s focus on continuing to immerse guests, members and customers into cultures and destinations that matter most to them.

Hyatt’s independent collection brands encompass diverse properties, each true to its destination and offering the modern traveller enriching experiences in new and exciting ways. Whether it’s a luxury hotel in The Unbound Collection by Hyatt brand with a rich history, a boutique JdV by Hyatt hotel inspired by its vibrant neighbourhood, or an immersive resort retreat within the Destination by Hyatt brand, each hotel delivers one-of-a-kind guest experiences for every occasion.

“With each new hotel opening under Hyatt’s three independent collection brands, we are encouraging unique discovery of the local culture or history of the hotel’s location, truly illustrating the spirit of these three distinct brands,” said Katie Johnson, global brand leader, independent collection, Hyatt. “Learning from our guests, members, and customers is key to Hyatt. Each of these hotels accelerates our efforts to expand our independent collections in markets that reach travellers and surprise locals with captivating experiences.”